Perspective is Key!

I am finishing up a vacation at a beautiful resort in Florida thanks to a generous gift from my husband and sons to help me relax! Funny story is I actually hate even the word relax. Something about it has the opposite effect on me and feels so forced, so I decided on this trip I am using the term feeding my soul with sunshine! All about perspective I guess 🤣 On another note the perspective here is it’s cold and people have winter hats on… not this Western NY girl!

Mentally, I am at a place of zen while also being at a place of let’s kick ass and get things done! I don’t want to use my peace and quiet to just unwind, but rather to get myself in the perfect head space to push rewind on the two weeks since announcing my business venture! I was at the place of motivation around my birthday when I put the first pieces in place, but Covid had other plans! I guess one could say the beauty of making my own schedule with this is that now I’m the only one responsible for picking up speed to make it happen!

While being sick there was one item I was able to check off my to-do list and that was to collect and organize my plan and thoughts behind this business! First off, no I’m not crazy but rather smart in knowing I have talents, knowledge and connections I can share. That has value! It’d be crazy not to add this venture to my plate!

As a business owner or marketing consultant, are you guilty of buying media and getting the post report of your buy’s performance to have no idea whether what you bought was truly “good”? Or better yet whether it accomplished any of the original goals? Did your salesperson even discuss your original goals?

In my career, the amount of times I saw businesses throw money at a wall to see if it would stick was astounding to me. It was so often wasted, when having the strategy be more tactical and analytical would have made a world of difference. Even for “just a small social buy.” Well guess what… I make spreadsheets for every decision of my life, how do you analyze your business? Maybe not needing a spreadsheet for every decision but we can decide that!

Your business may keep you up at night as you determine your next move for growth. The joy of solving that puzzle for you is what keeps me up at night! I consider that exciting. Remember, all about perspective! Reach out today and we can at very least chat! I don’t charge for that 😉

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